Generating Quality Telecommunications Sales Leads Through The Power Of It Telemarketing Services

In a nutshell, telecommunications is a means of using a wide array of technologies to send out information over vast distances. One of the many networks that

encompass telecommunications is the use of telephony technologies which includes cellphones (or mobile phones), land line phones, and Voice over IP phones

(VOIP). Other fields of telecoms include radio, television, and other networks.

If one were to do research, there are only a handful of businesses of late that do not have a telephone within their establishment. A telephone without a

telecommunications service provider is just a huge paperweight sitting on one’s desk. Therefore, in order for the phone to work the way it should, a service

is needed to establish the connection.

For example, if a person wants to search the Internet with their PCs (or other devices that could go on-line), they need to find the right Internet Service

Provider or ISP in order for them to access their favorite websites. For telecoms, businesses will always need a reliable provider that will give them a

service that allows minimal disconnection issues, a clear pass through of information when speaking and listening through the phone, and a competitive price

for such services.

It may be easy for business owners to search for a telecoms service provider. However, for these service providers to locate potential clients is on another

level of understanding. For one thing, when a person gets a telephone service, they will be under that contract for years to come. Others have been known to

stick with a single provider for more than five years. Hence, these telecommunications providers need to go for a market that has the most number of

businesses that are in need of their service.

Because of this fact, the competition for the telecommunications sector has been known to be quite intense. It can be deemed as a first-come-first-serve type

of deal when it comes to looking for potential clients. To search for telecom sales leads that will guide them into closing a deal with prospects, such businesses can outsource their lead

generation campaign to a highly reliable IT telemarketing

company.

Gathering IT leads for the telecoms business through telemarketing can be of great help to them. First of all, what better way than to gather

telecommunications sales leads than with the power of the telephone itself? Telemarketers can prove to prospects in the most promising method possible which

is through the use of the telephone connection itself. Think about it, when person A recommends an item or service to person B and person A has benefited

from it greatly, person B will almost immediately agree that it is indeed beneficial.

Aside from this, the use of telemarketing for the telecoms business’ IT lead generation campaign can benefit greatly from these services by having a more

cost efficient way to handle the marketing course. In-house lead generation campaigns are in no-way cheap as many have believed it to be. The use of the

telephone for the campaign is a great one. As such, the longer the campaign stays within in-house operations, the larger the hole will be in their company

budgets.

Gathering telecommunications sales leads through the aid of expert telemarketers allows the acquisition of an instant high level of expertise towards the

business’ market. The targeted market can then be aimed with precision targeting as telemarketing companies are able to utilize their highly extensive

database for their client’s marketing campaign.

Outsourced telemarketing services may become the key element for these telecommunications business’ lead generation campaign.

Russian Telecommunications Market Moderate Forecasts For 2011

In recent years, the Russian telecommunications market has demonstrated strong growth, driven by the country’s continuing strong economic performance. Until 2009, Russia experienced more than ten years of GDP growth, which equalled 7% per annum on average. In 2009 with the changing environment on the external markets, Russian GDP dropped by 7.9%.

The slowdown in the purchasing power growth of the Russian population was evident even in 2008. While in 2007 real disposable incomes of households increased by 12.1%, in 2008 the growth amounted to only 4% and in 2009 this indicator remained almost at the level of the previous year. What is more, income levels vary considerably depending on the region. In 2010 the Russian economy has started to recover after the crisis period, however, current year-end forecasts for the GDP growth have been revised down and they now stands at around 3%. Forecasts for the telecommunications market are also cautious.

The value of the telecommunications services market in Russia amounted to EUR22.7bn in 2009, declining by more than 11% year-on-year. As measured in local currency the market was even able to report an increase of 4.2%, however, the growth rate was the lowest since 2000. Despite still growing (in terms of RUB), last year the worst-affected sector was the fixed-telephony market, which declined by 1.9% after 6.4% growth in 2008. By far better result was reported on the ISP market which went up by a third over the same period.

Currently PMR expects that the Russian telecommunications market will grow by 5.7% this year. In the next years the market will continue to be triggered by the growing demand for internet and data transmission services. PMR also predicts that the fixed-line telephony market will stagnate or decrease in the medium term and mobile telephony will grow at a rate of 2-4% per year.

The mobile telephony market in Russia, which currently represents more than a half of the market value, in the coming years will not be driven by adding millions of SIM cards (often distributed for free and active for a very short period), but rather by attracting customers to actively use the services. Non-voice and value-added services will continue to gain in significance and an increasing proportion of mobile carrier revenues will come from this source. In our opinion, the development of 3G networks will bring new growth opportunities for the market and their significant impact on mobile operators’ revenues will become visible in 2011-2012.

The fastest growth in the coming three years is expected on the ISP market. The sector will benefit strongly from a further expansion of broadband in the residential sector as well as a growing demand for data transmission services from the corporate sector. Factors behind broadband’s rapid growth will be the relatively low broadband penetration in Russia, decreasing tariffs and the development of new technologies in the market.

Conversely PMR assumes that the number of new installations of fixed-lines in the coming few years will not be significant. Despite the latest actions of the regulator aimed at improving fixed voice revenues by the increase of rates of local calls, PMR does not expect the fixed-voice market to return to growth. In our opinion, the market will stagnate over the short term and will decrease due to the strengthening effects of fixed-to-mobile substitution and a further erosion of DLD/ILD revenues (liberalisation and VoIP providers).

It is also worth noting that in line with the overall macroeconomic climate, investments in the development of telecommunication networks in Russia declined by more than a third last year. Most of the fixed-line ISPs halted regional expansion plans and even 3G networks were developing at a much slower pace than expected. In H1 2010, major providers of telecommunication services in Russia declared the recovery of the investment programmes, what will also make a positive impact on the industry in 2011. PMR expects the investments to grow by at least 30% in 2010, however, they will still remain lower than in 2008. “Investment budgets of the companies will depend not only on their current financial resources but also on available investment opportunities. One of those might be a tender for LTE network development” concludes Pawel Olszynka, PMR analyst and one of the report authors.

The press release is based on “Telecommunications market in Russia 2010. Development forecasts for 2010-2014”, a report published by PMR in the second half of 2010.

How Telecom Billing Oss Evolved

The telecommunications market space has seen a lot of changes from the simple telephone days to the present day triple play solutions. While the initial phase of telecom landscape was defined by getting in more bandwidth in the network, followed by providing bigger pipes to consumer, the present day challenge is being more agile and quicker to react to market needs and demands. The telecom billing software is key in these new rules of the land.
Operational Support Systems, or OSS as they are called for short, are not necessary for the service to work, but are critical to ensure that service can be delivered, is delivered, and will continue to be delivered. They are the support systems that make the service delivery happen. Over the years, the telecom operators have expanded their operations into many domains and that has led to a lot of network built up. Keeping track of and managing these networks is where OSS solutions help.
One of the earlier OSS solutions to hit the market was EMS solutions or Element Management Systems. These were management solutions provided by a single network equipment vendor to manage their network elements in the ISP network. However, with growing business and competition among vendors, ISPs have diversified their networks to have elements from different vendors. This way they can de-risk dependence on a single source. This led to the NMS, or Network Management System, evolution that could manage elements in such a heterogeneous environment.
The NMS/EMS solutions provide several management functions that are vital for any ISP. These range from configuration solutions to alarm reporting and other control features. What these NMS/EMS systems have done is that they have allowed ISPs to start monitoring and troubleshooting the network problems remotely from a central location rather than from field. This gives a lot of cost savings and reduced troubleshooting cycles.
Besides these management systems, the newer versions of OSS solutions comprise other aspects like Customer Management Systems, Business Management systems, Inventory Management system, etc. All these are newer additions that have come about to make the business more agile and mobile to changing customer demands.
With the fast expanding networks, inventory management has become a key challenge for many operators. There are two aspects to this problem: for one the inventory details are important for planning and expansion – the ISP would never want to run out of capacity after committing a client service. Secondly, this inventory needs to be accurate. Inaccurate inventory can lead to incorrect service design and hence delayed service delivery.
The last aspect of the new telecom billing software is that they have now moved from just single technology and single network solution to a multi-technology heterogeneous solution. The reason, again, is market driven. To retain customers and increase ARPU, most telecom service providers are promoting bundled services and triple play. Strong OSS systems are needed to achieve this.